Having the right Marketing and Sales Model is essential to your organization’s ability to reach its revenue goals. At Corland Partners we like to say “The world belongs to marketing, everyone else just lives in it.” Your marketing message should be the guardian over each touch-point of the customer’s journey.

Corland Partners created the Marketing Flywheel, after carefully studying companies like Amazon and the work of authors like Simon Sineck on Understanding the Why, and Donald Miller’s work on brand development known as Story Brand.

Our Marketing and Sales Model has clearly defined stages of the customer experience categorized as:

Awareness, Consideration, Sales/Decision, Fulfillment, and Customer Service.

The awareness stage is all about identifying the problem or opportunity.

The consideration stage is to focus on possible solutions.

Sales and Decision stage is when the customer chooses the provider to solve their problem.

Fulfillment stage is where the customer receives the service or product from the provider it chose.

And finally, the Customer service stage is where you follow-up with a customer survey on their experience and clearly communicate all points of contact for support and gathering raving fan testimonials to use in future marketing.

We implement this model based on the buyer’s personas and the typical buyer’s journey. The customer should experience the same level of excellence through all 5 stages. They should never feel they have been handed off to another company with a different culture. The most crucial transition points in the model for the customers are leaving the sales/decision stage and entering the Fulfillment stage or leaving fulfillment and entering the customer service stage.